Aemfdt values your privacy and is committed to transparently explaining how we collect and use personal data on our Websites and related services. We may share certain information with verified partners and third parties (such as data analytics providers, advertising technology companies, or social media platforms) for marketing or business cooperation purposes.
a. Categories of Personal Data We Collect
We may collect the following categories of personal information:
- Identity information: Name, address, email address, phone number, etc.
- Online identifiers: IP address and other similar identifiers.
- Commercial information: Products purchased or considered for purchase, delivery details, and purchase history.
- Internet activity information: Interaction data on websites or other electronic networks.
- Inferred information: Consumer preferences or characteristics generated from the above data, used to improve the experience and services.
We will not use this information to infer your sensitive characteristics, nor will we sell or share the personal data of children (under 16 years old). You can opt out of the sale or sharing of information through cookie preferences or online tools (such as Global Privacy Control GPC), and we will respect your preferences.
b. Purposes of Collecting and Using Personal Data
We collect personal data to better provide you with services and improve your experience. The main uses include:
- Providing, managing, and optimizing our products and services;
- Providing, managing, and optimizing our products and services;
- Processing payments and fulfilling orders;
- Communicating with you, including answering inquiries, sending service notifications, and policy updates;
- Maintaining the security of the website and services, and preventing fraud or unauthorized activities;
- Analyzing and improving products, services, and user experience;
- Complying with laws and regulations and responding to law enforcement requests;
- Personalizing marketing and advertising, including recommended content you may see on other platforms;
- Conducting business transactions and related evaluations and management;
- Protecting our and others' legitimate rights, privacy, and property;
- Fulfilling other purposes specified when you provide the information.
c. Data Sources
The personal data we collect may come from various sources:
Information you actively provide: Information provided when creating an account, placing an order, adding items to your wish list, participating in activities, or contacting customer service; data provided when registering to receive newsletters or promotional information.
Automatically collected information: When you visit the website or interact with it, we and our advertising/analytics partners may automatically collect data such as IP addresses, device information, and browsing behavior.
Third-party information: Business partners, advertising and analytics partners, social media platforms, or other data providers. We may integrate data from different sources to provide a more consistent service and personalized experience.
Information provided by others: If you provide information about others, please ensure you have obtained their authorization. We may use this information in accordance with this privacy policy.
d. Types of Data
The specific information we may collect includes:
- Personal information: Name, date of birth, nationality, etc.;
- Contact information: Address, email address, phone number, etc.;
- Payment information: Credit or debit card information (if applicable);
- Purchase and transaction information: Orders, returns, refunds, product preferences, etc.;
- Network and device information: IP address, social media account ID, cookie information, etc.;
- Preferences and behavioral information: Shopping habits, interests, browsing history, etc.
By collecting this information, we can better analyze needs, provide personalized recommendations, optimize website functions, and ensure the security and reliability of our services.
e. Data Retention
Your data will be retained for the duration of your use of the service and for the period necessary to fulfill the relevant purposes;
After this period, the data will be used to fulfill legal obligations or to retain evidence of rights;
Data related to your account will be retained until you close your account or withdraw your consent;
Data used for marketing or user profiling will be deleted or anonymized after the period permitted by law.
You can access, modify, or delete your personal data at any time and opt out of certain uses or sharing of your data. For specific instructions, please contact us.